When I saw the book” Bamberger’s : New Jersey’s Greatest Store” by Michael J. Lisicky, I knew I had to read it. When my wife and I started married life in Edison, N.J in 1973, Bamberger’s at the nearby Menlo Park Mall was where we shopped. Bamberger’s and Alexander’s were the two bookends of that mall and we spent many hours there. Alexander’s was low-end, Bamberger’s the more classy.
Lisicky who has made a name for himself as a “department store historian”, perhaps the only one in the U.S, has written a fascinating book about a fast vanishing piece of Americana. His book details the history of Bamberger’s from the 1893 opening of its first store at the corner of Market St. and Liberty Street in Newark, through it’s early struggles, the dynamic enlightened leadership of Louis Bamberger, its 1929 sale to R.H. Macy’s, its subsequent spread all over the Garden State and its absorption into Macy’s. Along the way, the reader picks up some interesting tidbits such as the fact that New Jersey’s first escalator was installed in Bamberger’s Newark store way back in 1901. And that the radio station WOR first went on air in 1922 from that same Bamberger’s store.
Reading the book also made me aware of how many of our department stores have vanished. Some of them have been absorbed by others ( notably by Macy’s) but most have closed their doors for ever. Nationally, the number of these vanished stores is in the hundreds, if not thousands. In New Jersey alone, the list is long and makes for sad reading. Some of those that I have shopped in, and are now gone, are Alexander’s, S.Klein on the Square, Sterns, McGrory’s Two Guys, Ohrbach’s and Woolworths. Others that are still around but are hanging on by a thread include Sears, KMart and JCPenney. How long before they too are gone?
In the past year, I think I have gone only twice to a department store, Macy’s, and it was a dispiriting experience each time. Where once the aisles were full with bustling crowds there were only a few desultory shoppers. Or were they merely lookers? Except during the Christmas shopping season, I can’t imagine that the picture changes much.
I suppose that with the rise of big-box stores such as Costco and BJ’s, of discount giants like Walmart and the increasing popularity of Amazon and on-line shopping, the demise of the department store is inevitable. It is so much easier to purchase things online and have them delivered at no extra cost ( thanks to Amazon Prime) than to brave the traffic and actually go to a brick-and- mortar department store.
I was never one to go a store unless I needed to buy something. I was never one for whom ” Shopping” was a hobby. Nor was I one for mall-walking, a popular pastime of retirees, particularly in winter. I also admit that it is much much easier to buy things from Amazon on-line. Still, I will be sorry when the last department store is no more. As it disappears forever, it will also take away a part of my past.