I think there is general agreement that yesterday’s was one of the least competitive games in Super Bowl history. Most years, even when the game itself wasn’t good , we could have a good time with the ads, taking note of winners and losers and choosing our favorites. This year we couldn’t even do that because the ads were worse than the game.
There was a time when the ads were really good and the non-football audience watched the game for the ads. That was a long time ago; for the last ten years, at least, the ads have been going downhill. For the last couple of years, the ads have been making less and less sense even as their cost has been going up… exponentially. The most common reaction to them has been … ” Wha..? What was that about?”
The first ad I saw yesterday was the truck ad showing a stud bull being transported to a date with a herd of cows. It was cheesy to say the least. The Radio Shack ad which followed shortly thereafter was not much better even though many viewers seem to think it was just great. The only two ads that I liked were 1) the Cheerios ad where the little girl finagles a puppy from her Dad who has just broken the news that she is going to have a new brother or sister and 2) the Budweiser ad with the puppy and the Clydesdales. Everything else was forgettable.
The only good thing about yesterday’s Super Bowl ads was that because the game was ” over” so quickly, I switched channels and didn’t have to endure all of them.
BTW, this has nothing to do with my team losing; I’d feel the same even if the Broncos had won.